We’re using a range of energetic colours, and the much-loved Guardian visual wit and style remain at the heart of the look. I hope a way can be found to recognise and thank the many people who have produced the paper at print centres in London and Manchester. The outsourcing of printing may go unremarked. There will be understandable excitement at Guardian HQ over the change to tabloid. Here is a column from Guardian editor Katharine Viner:įor several months, a team including our exceptional creative director Alex Breuer and senior editors and designers have been discussing and refining the Guardian’s new look, as well as gathering invaluable feedback from readers. The Guardian’s video introducing new look This The Guardian could be a newspaper anywhere with that name-and there are several! It would have made perfect sense, during a large to small format transition, to go from the new The Guardian, to the old blue, all lowercase theguardian. What I would tell my Columbia students about this logo next week: the old one had personality, attitude, and it stayed with you. The masthead has a renewed strength and confidence to represent the Guardian’s place and mission in these challenging times. In the words of editor in chief Katharine Viner: It will be interesting to see how readers react to the change.Īnd, a question in my mind, is the new Guardian attempting to use this new branding to make us see it in a new light? Now it is a double decker logo with capitalized words, black, and, surprisingly, not very contemporary.
The Guardian has proved to be serious and authoritative even with its youthful blue, all lowercase logo. I particularly liked the all lower case branding, which separated The Guardian from newspapers everywhere where publishers and editors believe that lower case would render their newspaper as less serious. I tend to prefer the older logo as a more contemporary branding, and, definitely one that would have gone quite well with the new, smaller tabloid format. According to a note from the editor, the new font was a collaboration with the design experts Commercial Type, who created the original Guardian Egyptian. The Guardian has introduced a font called Guardian Headline. See below the old Guardian logo, with its deep blue background.Īnd here is the first edition of The Guardian in its new tabloid format, but also displaying new branding.Īnd here is how new brand appears on the newspaper’s website: New year, new format, new branding, I guess. However, the color coding continues to be used to identify sections on the newspaper’s website.
It is more than a change of format for the UK’s The Guardian.Īs I looked at the front page of the January 15 edition, the first in the new tabloid format, I realize that gone, too, is the trademark blue logo.
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